NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles:
Related suggestion:
Brussels warns it WON'T let The Netherlands opt out of EU rules and bring in its 'strictestMan convicted of attacking exRevealed: Reservoir 'at heart of' Devon crisis that's left 40,000 homes with undrinkable waterTwo boys, 12, stabbed teenager, 19, to death in park machete attack after victim 'shoulderFather screamed 'my boy is dead' after son, six, 'fell from kitchen window' of 15th floor flatIsrael will respond to genocide charges at UN court after South Africa urgently requests ceaseTerrifying moment knifeTerrifying moment knifeFrench police killed a suspect planning to set fire to a synagogueLabour accused of setting 'unrealistic' short
2.1187s , 6605.1015625 kb
Copyright © 2024 Powered by Walmart launches store ,World Wave news portal